OMU@D Draft Agenda -- Revised 4/22/08
Sunday, April 27, 2008
- 12 onward: check in to Sponsor's Hall (on-site hotel)
- 6p: Welcome Reception and Dinner (optional)
Monday, April 28, 2008
- 9a: Introductions -- Paul Farris, Phil Pfeifer, Alan Rimm-Kaufman
- 930a: Web Marketing Fundamentals & Google Case Study -- Paul Farris, Phil Pfeifer
- 11a: Paid Search -- Alan Rimm-Kaufman, RKG
- 12: Lunch
- 1p: Direct Marketing -- Mike Moran, IBM
- 2p: Site Marketing Exercise
- 3p: Yahoo -- Mitch Spolan, Yahoo
- 4p: Microsoft -- Harrison Magun, Microsoft
- 6p: Reception
- 630p: Dinner
Tuesday, April 29, 2008
- 9a: Interesting New Web 2.0 Tools -- Alan Rimm-Kaufman, RKG
- 10a: Email Marketing -- Austin Bliss, FreshAddress
- 11a: Natural Search (SEO) -- Heather Lloyd Martin, SuccessWorks
- 12: Lunch
- 1p: Online Trends -- Peter Kim, Forrester
- 2p: Web Retail -- David Bolotsky, UncommonGoods
- 3p: Word Of Mouth -- Todd Tweedy, BoldMouth
- 4p: Online Legislative Update -- Scott Silverman, Shop.org
- 4:30p: Site marketing workshop
- 6p: Reception
- 630p: Dinner
Wednesday, April 30, 2008
- 9a: Website Effectiveness -- Larry Becker, RKG
- 10a: Web Legal -- Marty Eisenstein, Brann Isaacson
- 11a: Google Webmaster Tools -- John Blackburn, Google Engineer
- 12: Lunch & Wrapup
