Online Marketing Update

Engage with web visionaries. Explore new marketing tools. Refresh your understanding of web marketing fundamentals.

Online Marketing Update @ Darden is an executive education course led by top business school professors. Participants gain a deeper understanding of web marketing via a dynamic, interactive, small class format.

Check out an excerpt from a sample talk:
Hugh Macleod of GapingVoid.com discusses Social Objects.

Learn More »

Who

Executives. Thought Leaders. Academics.

Led by Darden professors Paul Farris and Phil Pfeiffer, and Alan Rimm-Kaufman, this course brings together senior managers to explore web marketing.

What

Web Marketing Best Practices.

2 ½ packed days of executive education. A refresher of web marketing basics, and updates from the cutting-edge. Google. Yahoo. Microsoft. Search. Email. Internet law. And more.

Where & When

Charlottesville, Virginia.

UVA's Darden School Of Business.

April 28, 29, & 30, 2008.

schedule

Speakers

About Executive Education At Darden

Since 1955, Darden Executive Education has served as a resource for businesses around the world, conveying the concepts and skills needed for sustainable growth.

Darden Executive Education means thinking differently, finding answers to business challenges, and developing leadership.

We consistently score in the Top 5 globally among business schools, as rated by participants. (Financial Times)

Schedule

Here's the current course schedule.

Testimonials

I firmly believe there is no better way to learn about interactive marketing than this program. I highly recommend it.
-- Katy Miller, Current Marketing

Great overview of the digital marketing toolkit.
-- Nishant Mani, Capital One

The Darden Online Marketing Update was such a great way to energize my online marketing strategies and keep me up to date on the latest 2.0 trends. It didn’t hurt that the program speakers were some of the most innovative and respected in the industry.
-- Emily Wander, Card In The Box

Great class, not for the IT hands-on web guy, but for the marketer trying to get into online marketing.
-- Mike Leous, Roche Diagnostics

Sample Talk

Hugh Macleod of GapingVoid.com spoke on Social Objects at the October '07 course. Here is an excerpt:

view on YouTube

More information

For more information or to register for this program, contact us by email at Darden_Exed@Virginia.edu
or call (877) 833-3974 (U.S. and Canada) or (434) 924-3000 (Worldwide)

© Darden School Of Business, University of Virginia, 2008. All rights reserved.